How to Improve Your Website and Increase Conversions

Five techniques to improve your site’s conversion rate with minimal expense

Your store could be almost perfect and the conversion rate high, but there is always room for improvement.

In this article I have brought together several recommendations that will help you improve your Avactis website and increase your sales and conversion rate.

Test your website and checkout process with different screen sizes.

All the main store elements involved in sales should be visible without any need for scrolling.
You can easily test your website with different screen sizes by using the Browser Size tool from Google: http://browsersize.googlelabs.com/

Just enter your store’s URL and you will see the elements that your customers see without scrolling.


If the main elements of your store are located in the 90% area of Google Browser Size, it means that your store is optimized for the small screen resolution of almost all modern gadgets and netbooks.

Easily move store blocks to any place you like, for example move the Avactis newsletter subscription box to the top using Avactis Page Manager.


Test your store with different browsers.

Today 90% of visitors use either Internet Explorer or Firefox. However there are several other browsers which are also popular.

Download these alternative browsers and test your store pages and checkout pages using browsers such as Opera, Safari and Google Chrome.

Make sure that all banners are in place and that checkout buttons look good in all the browsers.
In many cases, small improvements in checkout can increase conversions by 5-10%.

List of browsers for Windows:

• Opera http://www.opera.com/
• Google Chrome http://www.google.com/chrome/
• Apple Safari for Windows http://www.apple.com/safari/
• MS Internet Explorer 9 http://windows.microsoft.com/en-US/internet-explorer/products/ie/home

Avactis User Reviews will help improve conversion rates.

Avactis has a full featured product review module built-in by default.

The honest opinions of your customers, which are visible to all visitors on product pages, work like testimonials. They help new customers make decisions and purchase products from your website.

An important feature is that all reviews can be moderated by the store administrator before publication.

That way, your visitors will never see spam messages in the review section of product pages.


Google ‘likes’ pages that are updated with new content frequently. Good reviews about your products are the perfect content that will keep your product pages fresh for Googlebot.

Add Facebook like button on your home page.

Add several social widgets, such as the Facebook like button

https://developers.facebook.com/docs/reference/plugins/like/ or Send button https://developers.facebook.com/docs/reference/plugins/send/ to your pages.

The Send button allows your users to easily send your content to their friends. People will have the option to send your URL in an inbox message to their Facebook friends, to the group wall of any Facebook group to which they belong, or as an email to any email address.



While the Like button allows users to share your content with all of their friends, the Send button allows them to send a private message to just a few friends.

Register your store with Google Webmaster Tools.



Google Webmaster Tools provide you with detailed reports about your pages' visibility on Google. They will help diagnose any access problems Google is having with your site. It is always important to know that Googlebot can access your pages.

You will also be able to analyze data about internal and external links to your site, find out which Google search queries drive traffic to your site, check your website for malware, and more.



You can register with Google Webmaster Tools service here: http://www.google.com/webmasters/tools